Jonathan “Jony” Ive, chief design officer for Apple Inc., uses an Apple iPhone to take a photograph of the “plaza” area during the grand opening of the company’s new flagship store at Union Square in San Francisco, California, U.S. (Photographer: David Paul Morris/Bloomberg)

The Jony Ive Obsessions That Built Apple

(Bloomberg Opinion) -- Apple Inc. is arguably the most consequential company of the last 50 years. It is consequential by virtue of its reach and profitability, its products and daring, its unusual...

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