Apple Should Cut iPhone Prices If It’s Serious About Services
An attendee takes a photograph of the Apple Inc. iPhone X during an event at the Steve Jobs Theater in Cupertino, California, U.S. (Photographer: David Paul Morris/Bloomberg)

Apple Should Cut iPhone Prices If It’s Serious About Services

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(Bloomberg Opinion) -- Stealthy or direct price cuts on iPhones have cushioned the blow for Apple Inc. It should go even further if it’s serious about changing its complexion.  
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