Amazon Wants to Make Jeff Bezos the New King of Bling
Jeff Bezos, founder and chief executive officer of Amazon.com Inc. (Photographer: David Paul Morris/Bloomberg)

Amazon Wants to Make Jeff Bezos the New King of Bling

(Bloomberg Opinion) -- Oscar de la Renta, a brand that is a regular on red carpets and a mainstay of posh department stores, has just turned up somewhere decidedly less opulent: Amazon. 
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