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Build a Brand, Not Just a Car: Zenvo Survival Plan

Build a Brand, Not Just a Car: Zenvo Survival Plan

Feb. 27 -- Zenvo, a supercar manufacturer from Denmark, have built the 1104 horsepower $952,000 ST1. But they want to do more than build a light, fast car, they want to build a brand that can survive in a market renowned for failure. (Corrects the price of the car to $952,000)