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Marketing to the Muslim Middle Class
Marketing to the Muslim Middle Class
20 Mar 2017, 03:49 PM IST
Dec.01 -- Despite having a young and growing population with disposable income, Muslim consumers have long been overlooked by big brands. Ogilvy Noor is the world's first bespoke Islamic branding agency. Haslinda Amin spoke to vice president Shelina Janmohamed about the rise of the Muslim middle class, and how global brands can engage them.
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