YouTube Is Developing Choose-Your-Own-Adventure Programs
An attendee has a photograph taken at the YouTube Inc. story exhibit during the South By Southwest (SXSW) conference in Austin, Texas, U.S. (Photographer: David Paul Morris/Bloomberg)

YouTube Is Developing Choose-Your-Own-Adventure Programs

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(Bloomberg) -- YouTube is developing choose-your-own-adventure-style shows, exploring a new storytelling format that could increase viewers and ad sales for the world’s largest video website.
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