Your Cable Company Thinks Changing Its Name Will Boost Its Image
Satellite antennas stand at sunset. (Photographer: Marcelo Perez del Carpio/Bloomberg)

Your Cable Company Thinks Changing Its Name Will Boost Its Image

Bookmark
(Bloomberg) -- Cable One Inc. is rebranding its service “Sparklight,” joining the parade of cable-TV companies trying to repair the industry’s image problems with catchy new names.
BQ Install

Bloomberg Quint

Add BloombergQuint App to Home screen.