With 54.5 Million Users, Disney+ Is Now Netflix’s Top Challenger
The Disney+ signage is displayed during a media preview of the D23 Expo 2019 in Anaheim, California, U.S. (Photographer: Patrick T. Fallon/Bloomberg)

With 54.5 Million Users, Disney+ Is Now Netflix’s Top Challenger

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(Bloomberg) -- In the middle of a downbeat earnings report, Walt Disney Co. delivered some good news: Its fledgling streaming service already has 54.5 million subscribers.

Disney+, which only launched in November, has grown explosively -- and now its international expansion is giving it new momentum. In just the past couple months, the $7-a-month platform has added about 20 million subscribers.

With 54.5 Million Users, Disney+ Is Now Netflix’s Top Challenger

Disney+ has passed the company’s own Hulu service -- a product more focused on grownups -- and has become the clear No. 2 in the industry. Still, it’s well behind Netflix Inc., especially internationally.

With 54.5 Million Users, Disney+ Is Now Netflix’s Top Challenger

The next media giant to challenge Netflix is AT&T Inc.’s WarnerMedia, which is releasing HBO Max at the end of this month.

That platform has the advantage of a well-known brand. HBO had about 43 million domestic subscribers at the end of last year, including people who get the network as part of their cable package.

Still, AT&T will have to play catch-up with Disney as they both chase Netflix.

©2020 Bloomberg L.P.

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