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Uber's First Wall Street Buy Rating Endorses Comparisons to Amazon

Uber plans to raise as much as $9 billion next week in what is expected to be the biggest IPO so far this year.

Uber's First Wall Street Buy Rating Endorses Comparisons to Amazon
An Uber Technologies Inc. logo sits on a smartphone display in this arranged photograph at a taxi rank in London, U.K. (Photographer: Chris J. Ratcliffe/Bloomberg)

(Bloomberg) -- Uber Technologies Inc. found its first official bull on Wall Street, who made yet another a comparison to Amazon.com Inc. as Uber focuses more attention on markets outside its core ride-hailing business.

Uber is just "scratching the surface of the full monetization potential" of its platform given opportunities in food-delivery, freight and autonomous vehicles, Wedbush Securities analyst Ygal Arounian wrote in a research note.

"Saying it’s just a ride-sharing platform would be undervaluing the value of the entire company which has the DNA to become a game changing consumer distribution ecosystem over the coming years," said Arounian, who gave Uber an outperform rating and $65 price target.

Uber plans to raise as much as $9 billion next week in what is expected to be the biggest initial public offering so far this year. The San Francisco-based company is offering 180 million shares at $44 to $50 apiece, according to a regulatory filing last week.

Read more: Uber Analyst Sees ‘Big Problems’ in Amazon Comparison: ECM Watch

D.A. Davidson took a more cautious approach in initiating coverage on Wednesday with a neutral rating and $53 price target. Uber’s revenue growth opportunities are counterbalanced by an "uncertain" path to profits and shrinking margins, analyst Tom White wrote in a research note.

To contact the reporter on this story: Jeran Wittenstein in San Francisco at jwittenstei1@bloomberg.net

To contact the editors responsible for this story: Catherine Larkin at clarkin4@bloomberg.net, Scott Schnipper

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