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The YouTube Whisperer Guiding Creators Through Perilous Times

YouTube’s sweeping changes have made it harder for many creators who earn their income from the the platform.

The YouTube Whisperer Guiding Creators Through Perilous Times
A man is seen as a silhouette as he checks a mobile device whilst standing against an illuminated wall bearing YouTube Inc.’s logo. (Photographer: Chris Ratcliffe/Bloomberg)

(Bloomberg) -- Under pressure from users, advertisers and government regulators, YouTube has implemented sweeping changes to its service over the last three years to minimize the spread of harmful and misleading content. But those changes have made it harder for many of its creators to make a living off of the platform. This week on Decrypted, Bloomberg Technology's Mark Bergen visits YouTube whisperer Tim Schmoyer, who advises other YouTube creators on how to adapt to the changing platform.

Want to hear more? Subscribe on Apple Podcasts and Pocket Casts for new episodes every week. Decrypted is a podcast that uncovers the hidden projects, quiet rivalries and uncomfortable truths in the global technology industry.

To contact the editor responsible for this story: Shawn Wen at swen48@bloomberg.net

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