A solar panel is displayed on a wall at the new Tesla Inc. showroom in New York, U.S. (Photographer: Mark Kauzlarich/Bloomberg)

Tesla Is Cutting Solar Panel Prices and Sunrun Isn't Worried

(Bloomberg) -- Tesla Inc. is planning to cut the price of its solar panels, and the chief of rival Sunrun Inc. isn’t worried.

In fact, Sunrun Chief Executive Officer Lynn Jurich said she thinks it’s great that Tesla gets so much attention. “More attention really raises the boat for everybody,” she said on a call with analysts on Wednesday.

“Having Tesla out there is good for the industry,” Jurich said in a phone interview before the call. Sunrun is still installing more rooftop solar than any other U.S. company.

As for Tesla’s plans to standardize its solar-panel product, Jurich said, “There’s nothing particularly proprietary about it.”

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