Pokémon, Tencent Announce New Game for Smartphones, Switch
The Clefairy character of Nintendo Co.’s Pokemon Go augmented-reality game is seen in front of a Temple on a smartphone in Hong Kong, China. (Photographer: Anthony Kwan/Bloomberg)

Pokémon, Tencent Announce New Game for Smartphones, Switch

Tencent Holdings Ltd. and Pokémon Co. announced a jointly-developed new game for smartphones and Nintendo Co.’s Switch console, the Chinese tech giant’s latest move to foray into the console arena and expand its direct presence outside its home turf.

Pokémon Unite, created partly by Tencent’s Timi Studios, allows players to compete in five-versus-five battles, using the powers and attacks of Pokémon creatures. The software will be released for free with in-game purchases, but doesn’t have a release date yet. The Tencent subsidiary and Pokémon announced their partnership last year.

Pokémon Unite is a multiplayer online battle arena, or MOBA, similar in style and game play to the popular game League of Legends, from Riot Games Inc., which is owned by Tencent.

“Pokémon has always had a competitive dynamic, so developing a MOBA is a natural fit” for the franchise, said Piers Harding-Rolls, an analyst at Ampere Analysis. It “clearly opens up potential for an e-sports dynamic focused on mobile.”

Tencent has high hopes for Pokémon Unite, as it believes the beloved Nintendo franchise will help the Chinese giant grow its presence outside Chinese PC and smartphone markets, where the games have a dominant presence. Tencent has been teaming up with Japanese game companies to distribute games and learn insights for developing good console game franchises.

Pokémon Chief Executive Officer Tsunekazu Ishihara last week introduced smaller games from the franchise, such as New Pokémon Snap, for the Switch and promised “another big project announcement” for Wednesday. That teaser helped Nintendo’s already rising share price to its highest level in 12 years.

Pokémon is the highest-grossing media franchise of all time, with earnings of more than $90 billion thanks to games, movies and merchandise, according to a TitleMax report. Growing fears about a coronavirus second wave could spur expectations for rising demand for games as countries renew precautionary lockdown measures.

©2020 Bloomberg L.P.

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