Workers stand behind boxes waiting to be loaded onto outbound trucks at the Amazon Inc. fulfillment center in Bengaluru, India. (Photographer: Ruhani Kaur/Bloomberg)

Flipkart, Amazon Claim Record-Breaking Festive Sales

E-commerce firms Amazon India and Flipkart have both claimed bumper sales on their platforms in the ongoing festival season.

Amazon India Senior Vice President and Country Head Amit Agarwal said Amazon emerged as "the most visited and transacted shopping destination in India this festive season", citing a survey by Kantar IMRB and other reports.

With 99.3 percent of pin codes placing at least one order, 89 percent of new customers coming from smaller towns, almost 70,000 small and medium businesses getting at least one order and new Prime memberships growing by nearly 2 times.
Amit Agarwal, Country Head, Amazon India 

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"We don't comment on reports that are based on non-scientific methodologies." said Agarwal when asked about another report which stated that Flipkart cornered 51 percent share of the festive sale between Oct. 9-14. The said industry report had stated that had a 32 percent share in the first leg of the festive sale before Dusshera.

Both Walmart-backed Flipkart and Amazon have claimed record-breaking sales numbers across categories like smartphones, large appliances and fashion during their festive sales.

"The current sale (Nov. 1-5) is already more than two times of our Big Billion Days sale this year. We were the clear leaders in the fashion category." said Smrithi Ravichandran, Flipkart’s head of growth.

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