Facebook Is Daily News Source for 21% of Adults in Philippines
Half of adult Facebook users who are college and high school graduates read news daily using the social media site.
(Bloomberg) -- At least a fifth of adults in the Philippines, or about 13.9 million people, use Facebook daily for news, according to a poll conducted by Social Weather Stations.
As many as 40.4 million individuals, or 60%, still get their news through television, about 15% through radio and only 2% read newspapers daily, according to the results of the SWS poll of 1,440 adults conducted in late March.
“Facebook as a daily news source is more common than radio and newspapers combined, and is second only to television,” SWS said in a statement.
Half of adult Facebook users who are college and high school graduates read news daily using the social media site, compared with 37% among elementary school graduates and 36% among non-elementary graduates. About 99% of adult internet users in the Philippines have Facebook accounts.
YouTube is the second most popular social media site among adult Filipino internet users, with 38% owning an account. Instagram is used by 15% of them, Twitter by 8% and Viber by 7%.
About 31% of the estimated 30.4 million Filipino adults who have at least one social media account support or promote posts on political or social issues that others share. Only 6% use it to post their own thoughts, the survey showed.
To contact the reporter on this story: Cecilia Yap in Manila at cyap19@bloomberg.net
To contact the editor responsible for this story: Shamim Adam at sadam2@bloomberg.net
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