Facebook Gaming Grabs Market Share From Amazon’s Twitch in 2019
An illuminated Facebook Inc. logo sits on the company’s gaming booth at the Gamescom gaming industry event in Cologne, Germany. (Photographer: Krisztian Bocsi/Bloomberg)

Facebook Gaming Grabs Market Share From Amazon’s Twitch in 2019

Bookmark

(Bloomberg) -- In a warning shot to Amazon.com Inc.’s Twitch -- long the leader among sites where people watch others play games -- Facebook Gaming grew the fastest among such platforms in streamed hours watched in December.

The Facebook Inc. channel’s market share rose to 8.5% of all streaming hours watched last month, up from 3.1% in December of 2018, according to a report from StreamElements and Arsenal.gg. Alphabet Inc.’s YouTube Gaming and Microsoft Corp.’s Mixer increased their shares slightly as well. While it lost market share, Twitch increased its total hours watched last month, as its nongaming content gained momentum, according to the report.

“Facebook will become a meaningful contender in this category by 2021,” said Doron Nir, chief executive officer of StreamElements, which provides tools to streamers. “They have a shot at becoming No. 1 or No. 2 in this category in a few years.”

Facebook Gaming Grabs Market Share From Amazon’s Twitch in 2019

Twitch’s share of hours watched declined to 61% from 67.1% in December 2018, the report found.

Also last month, a nongame category became the most popular by hours watched on Twitch for the first time. Just Chatting, which contains contents ranging from social commentary to exercise videos, was more popular than content related to games like League of Legends and Fortnite, according to the report.

“It’s really more about a rise of just nongaming content,” Nir said. “What it means for live streaming in general is we are just seeing the tip of the iceberg. There’s a huge amount of additional categories that are going to emerge and grow. Just Chatting is really the most basic form.”

©2020 Bloomberg L.P.

BQ Install

Bloomberg Quint

Add BloombergQuint App to Home screen.