Brands Are Bypassing Influencers and Targeting Teens With Memes
A member looks at a smartphone while sitting at the Spectrum co-working office space in Singapore. (Photographer: Ore Huiying/Bloomberg)

Brands Are Bypassing Influencers and Targeting Teens With Memes

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(Bloomberg) -- Big brands usually take their ad campaigns very seriously. But sometimes they don’t. In their latest attempt to win over the coveted Generation Z, companies from Uber to Netflix are ...
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