Big Pharma’s Drug Studies Are Getting a NASA-Style Makeover
Novartis’s high-tech command center in Basel, Switzerland, tracks its global drug trials. (Photographer: Stefan Wermuth/Bloomberg)

Big Pharma’s Drug Studies Are Getting a NASA-Style Makeover

(Bloomberg Businessweek) -- Discoveries of new cancer-fighting and antiviral medicines grab headlines and sometimes win Nobel Prizes. But after the breakthroughs and backslapping are over, Big Phar...
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