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The One Where Apple Tried to Buy Its Way Into Hollywood
The question is whether Apple TV+ can keep users coming back.
24 Oct 2019, 12:40 PM IST
(Bloomberg Businessweek) -- In late March, a large delegation of celebrities and their handlers arrived in Cupertino, Calif., like explorers on an exotic island. The group, which included Oprah Winfrey, J.J. Abrams, and Jason Momoa, went to Apple Inc.’s headquarters for the launch of Apple TV+, the tech company’s new subscription video service.
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