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Apple's Cook Visits World's Hottest Startup During Beijing Trip

Apple’s Cook Visits World’s Hottest Startup During Beijing Trip

Apple's Cook Visits World's Hottest Startup During Beijing Trip
Tim Cook, chief executive office of Apple Inc., speaks during an event. (Photographer: Christopher Dilts/Bloomberg)

(Bloomberg) -- The head of the world’s only trillion-dollar company swung by the Beijing offices of the most valuable startup as Apple Inc.’s Tim Cook continued his trip to China.

Photos of Cook walking through the headquarters of Bytedance Ltd., talking to workers and shaking hands with Bytedance founder Zhang Yiming circulated Thursday and were posted on Chinese social media. Representatives for the startup behind hit mobile news app Jinri Toutiao declined to comment while Apple representatives didn’t respond to requests for comment.

Apple's Cook Visits World's Hottest Startup During Beijing Trip

Cook is visiting his most important overseas market less than a month after the latest iPhones went on sale. The Greater China region is critical to the company as it gets about a fifth of its sales from the region and most of its hardware is made in the country. The CEO has become a frequent visitor to the world’s No. 2 economy and its tech corporations. On previous jaunts, Cook also met with executives at ride-hailing giant Didi Chuxing -- which Apple backs -- and bike rentals startup Ofo.

Bytedance, which was founded in 2012, has shot up the rankings of the world’s startups thanks to the success of Toutiao and Tik Tok, a short-form video app. The company is said to be in the process of raising new funding from investors including SoftBank Group Corp. at a valuation of $75 billion, eclipsing Uber Technologies Inc. as the world’s largest startup.

To contact Bloomberg News staff for this story: Gao Yuan in Beijing at ygao199@bloomberg.net;Mark Bergen in San Francisco at mbergen10@bloomberg.net

To contact the editors responsible for this story: Jillian Ward at jward56@bloomberg.net, Robert Fenner, Edwin Chan

©2018 Bloomberg L.P.

With assistance from Editorial Board