A customer holds an Apple Inc. iPhone XS Max box during a sales launch at a store in Chicago, Illinois. (Photographer: Daniel Acker/Bloomberg)

Apple Will Stop Reporting iPhone Unit Sales; Forecast Underwhelms

(Bloomberg) -- Apple Inc. gave an underwhelming forecast for the key holiday period suggesting weaker-than-expected demand for pricier new iPhones. The company further stoked concerns by saying it ...

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