Apple Acquires U.K.-Based Digital Marketing Startup DataTiger
The Apple Inc. logo is displayed at one of the company’s stores in Hong Kong, China. (Photographer: Anthony Kwan/Bloomberg)

Apple Acquires U.K.-Based Digital Marketing Startup DataTiger

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(Bloomberg) -- Apple Inc. acquired startup DataTiger in a move that could boost the company’s digital marketing and make it more relevant to customers.
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