People use smartphones in Mumbai, India. (Photographer: Dhiraj Singh/Bloomberg)

Airtel’s Wynk Makes Foray Into Music Video Streaming

Telecom operator Bharti Airtel Ltd. on Tuesday announced a foray into music video streaming with focus to tap 20 crore potential users in tier-II and III towns.

"There is a large population in tier-II and III towns and villages who wants to listen to music as well as watch videos. We have developed Wynk Tube to reach out to 200 million users. This includes both Airtel and non-Airtel customers," Bharti Airtel Chief Executive Officer for Content and Apps, Sameer Batra said while announcing the launch.

The music platform of Wynk claims to have 10 crore users.

"With Wynk Tube, users will have option to switch to video of song that they want to watch and switch back to audio only," Batra said.

Wynk Tube will focus on vernacular content to reach out to users in small towns and cities. "The app will be available to users in 12 Indian regional languages including Kannada, Marathi, Telugu, Tamil, Bhojpuri," Batra said.

Also read: Can Spotify Stand Out In India’s Crowded Music Streaming Market?