The app of ride-hailing service Ola, owned by ANI Technologies Pvt., is displayed in Bengaluru, India. (Photographer: Namas Bhojani/Bloomberg)

Ola Launches ‘Lite’ Version To Serve Tier II, III Markets

Cab-hailing app Ola said it has launched a ‘Lite’ version of its app that works on the lowest Internet connectivity and will target consumers in tier II and III cities of the country.

Ola Lite is a lightweight app that consumes less than 1 MB space and loads within three seconds without compromising on the booking experience, Ola said in a blog post.

Other internet companies that offer similar lighter apps include Facebook, Twitter and LinkedIn.

As the first in the industry to launch the Lite app, Ola fuels its focus on solving accessibility challenges in the emerging towns and cities of the country.

Ola Media Statement

The Bengaluru-based company, which is locked in an intense battle with U.S.-based Uber Technologies Inc. for leadership in the Indian market, has already introduced features like offline booking.

“Our solutions such as 'progressive web app' and 'offline booking' tackling similar challenges have already set the tone for our sharper focus on emerging cities and towns,” Ola Vice-President (Product Management) Rajiv Thondanoor said.