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We Put Amazon Alexa’s ‘Hinglish’ Skills To The Test

Here’s how Alexa’s local avataar fared when we decided to put it to test.

The new Amazon.com Inc. Echo Spot, from left, Echo, Echo Plus, and Fire TV devices sit on display during the company’s product reveal launch event. (Photographer: Daniel Berman/Bloomberg)
The new Amazon.com Inc. Echo Spot, from left, Echo, Echo Plus, and Fire TV devices sit on display during the company’s product reveal launch event. (Photographer: Daniel Berman/Bloomberg)

Nearly two years after its launch, Amazon’s Echo has come to India. Straight out of the box, it might look like any other Echo device, but look closely and you’ll find that Amazon has given its smart speakers a local makeover, starting with the way its digital assistant Alexa sounds.

Amazon has taught Alexa Hinglish, a hybrid of Hindi and English that is popular in India. Here's how it fared when we decided to put desi Alexa’s Indian accent, Bollywood lingo and local humour to the test.