Whirlpool Of India - A Pure Play In The Underpenetrated White Goods Space: Motilal Oswal Initiates Coverage
Whirlpool Of India - A Pure Play In The Underpenetrated White Goods Space: Motilal Oswal Initiates Coverage
![Customers view a Whirlpool Corp. washing machine displayed for sale (Photographer/ David Paul Morris)](https://media.assettype.com/bloombergquint%2F2021-02%2Fc49639e6-bd22-4010-b2ff-ec71d533aae1%2FCustomers_view_a_Whirlpool_Corp__washing_machine_displayed_for_sale__Photographer_David_Paul_Morris.jpg?rect=0%2C0%2C3999%2C2249&auto=format%2Ccompress&w=200)
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Motilal Oswal Report
Whirlpool of India Ltd. has established itself as a strong and fast growing brand in the white goods space, especially in refrigerators and washing machines.
The multi-national company, which has been witnessing improving market share, commands the third position in both these categories, with the top two slots occupied by Korean giants – LG and Samsung (both unlisted in India).
A strong distribution network and move to rural India, in-house capex, and innovative product offering have been growth drivers for the company.
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