Tata Consumer Products - Parallels Between Growth Journey - ‘Parachute’ And ‘Tata Salt’: ICICI Securities
Range of Tata Consumer Products. (Source: BloombergQuint)

Tata Consumer Products - Parallels Between Growth Journey - ‘Parachute’ And ‘Tata Salt’: ICICI Securities

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

ICICI Securities Report

There are brands. There are great brands. ‘Parachute’ (coconut oil brand of Marico Ltd.), in our view, is one of them.

It’s a classic case of building (and sustaining) a brand and earnings brand margins in a (hitherto) commoditised category.

We believe that ‘Tata Salt’, a great brand (already), has the opportunity to build on awareness more than availability and find similarities in it’s journey vis-a-vis Parachute.

In this report, we present why we believe ‘Tata Salt’ could potentially reach more than 60% market share (versus ~34% now) and be the significant value-driver for Tata Consumer Products Ltd. stock.

Click on the attachment to read the full report:

ICICI Securities Tata Consumer Company Update.pdf

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