Tata Consumer - From 'Trust Me' Phase To 'Show Me' Story: ICICI Securities
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ICICI Securities Report
Due to price hikes, the total commission earned by distributors has increased but reduction in trade margin, reduction in schemes and higher diesel costs are impacting profit margins of the distributors - that's the insight from our conversation with Tata Consumer Products Ltd.'s distributors in Western Maharashtra.
They told us,
with reduction in salience of wholesale channel, the throughput has increased materially through the distributors (read direct reach increase),
Tata Consumer has again raised prices of Tata Tea key SKUs (100 grams and 250 grams) in Q1 FY22,
lockdown and lower out-of-home consumption has impacted off-take of Tata Grand coffee in Q1 FY22.
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