Sun Pharma - Reaping The Fruits Of Enhanced Efforts In Specialty: Motilal Oswal
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Motilal Oswal Report
After having toughed out for more than three years in the U.S., Sun Pharmaceutical Industries Ltd.'s flagship product Ilumya is continuously ramping-up sales, with Cequa also showing good traction.
This is slightly offset by generic competition in Absorica and difficulty in shifting prescriptions to Absorica LD.
Ilumya has been able to carve out a niche for itself in the fiercely competitive Psoriasis segment.
Ilumya, being a medical benefit product, does not directly compete with most drugs which fall into the pharmacy benefits segment.
Its new mechanism of action, fewer dosage, and low side effects also bode well for better uptake.
While Ilumya and Winlevi contribution can drive growth in specialty sales over the medium term, Sun Pharma has four products under clinical trials.
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