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Stove Kraft - Reaping The Benefits Of 'Value For Money' Brand: Nirmal Bang Initiates Coverage

Stove Kraft - Reaping The Benefits Of 'Value For Money' Brand: Nirmal Bang Initiates Coverage

Natural gas burns on a stove top . (Photographer Suzanne Plunkett/Bloomberg News)
Natural gas burns on a stove top . (Photographer Suzanne Plunkett/Bloomberg News)

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

Nirmal Bang Report

Stove Kraft Ltd., a kitchen and home appliance player, has transformed itself into a 'value-for-money' branded player over the years by reducing its exposure to the co-branded business.

A volume leader in gas stove category and among the top-three players in pressure cooker/non-stick cookware, it is the preferred brand of choice when a consumer is shifting from the unorganised branded play to an organised branded play.

The company has grown faster than competition in the last seven years.

Although gross margin is lower than competitors, Ebitda margin is comparable with peers.

It enjoys industry-best working capital profile, which is likely to improve further.

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Nirmal Bang Stove Kraft Initiating Coverage-13 July 2021.pdf

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