Sapphire Foods IPO - Established QSR Franchisee With Substantial Presence: ICICI Direct
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ICICI Direct's IPO Report
Sapphire Foods India Ltd. has leading quick service restaurant brands in its portfolio of restaurant operations and enjoys a substantial presence in the QSR space in geographical markets of India and Sri Lanka.
The company enjoys a strong relationship with Yum Brands of U.S., which enables it to use Yum’s system, system property and expertise in building and establishing brands and operating large-scale restaurants chains Sapphire Foods is increasingly working on its omni-channel strategy and focusing on delivery channels.
Sapphire Foods has adopted a hybrid model of maintaining a significant owned online delivery platform and also working with third-party delivery aggregators.
The company is optimising its restaurant size to reduce the costs in form of operations costs as well as the capex incurred. This would improve the profitability and reduce the payback period of outlet as well.
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