Royal Enfield Two Point Zero: Centrum Broking Initiates Coverage 
The logo of Eicher Motors Ltd.’s Royal Enfield division is seen on an attendant’s riding jacket at the company’s display area at the Auto Expo in New Delhi. (Photographer: Graham Crouch/Bloomberg)

Royal Enfield Two Point Zero: Centrum Broking Initiates Coverage 

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

Centrum Broking Report

Under the leadership of Mr. Vinod Dasari, Royal Enfield is focusing on three key strategies -

1. Intense product launch pipeline with a new one every quarter for next six to seven years,

2. rapid expansion of distribution network using the new studio store format to increase penetration in low market share geographies, 900 added in last 18 months, and

3. improving share of revenue from the higher margin exports and solutions business.

These, in our view, will prepare the company for the next growth phase and address the emerging competition from the likes of Jawa, Hero Motorcycle and Scooter India, Bajaj Auto Ltd.’s Triumph, Hero MotoCorp Ltd.’s-Harley Davidson etc.

Click on the attachment to read the full report:

Centrum Broking Eicher Motors Company Update .pdf


This report is authored by an external party. BloombergQuint does not vouch for the accuracy of its contents nor is responsible for them in any way. The contents of this section do not constitute investment advice. For that you must always consult an expert based on your individual needs. The views expressed in the report are that of the author entity and do not represent the views of BloombergQuint.

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