Royal Enfield Two Point Zero: Centrum Broking Initiates Coverage
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Centrum Broking Report
Under the leadership of Mr. Vinod Dasari, Royal Enfield is focusing on three key strategies -
1. Intense product launch pipeline with a new one every quarter for next six to seven years,
2. rapid expansion of distribution network using the new studio store format to increase penetration in low market share geographies, 900 added in last 18 months, and
3. improving share of revenue from the higher margin exports and solutions business.
These, in our view, will prepare the company for the next growth phase and address the emerging competition from the likes of Jawa, Hero Motorcycle and Scooter India, Bajaj Auto Ltd.’s Triumph, Hero MotoCorp Ltd.’s-Harley Davidson etc.
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