Route Mobile Q4 Review - Focus On Quality Versus Quantity: ICICI Securities

A woman uses the messaging app on a smartphone in this arranged photograph. (Photographer: SeongJoon Cho/Bloomberg).

Route Mobile Q4 Review - Focus On Quality Versus Quantity: ICICI Securities

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

ICICI Securities Report

With the objective of pivoting towards higher-end offerings and profitability, Route Mobile Ltd. has indicated several measures such as pruning of low margin accounts, gradual shift towards over-the-top/rich communication services based communication and cross-selling more experience-based offerings to its end clients.

Further, to expand in DMs such as America and Europe with a platform/solutioning focus (rather than purely SMS based application-to-person), the company has appointed Mr. John Owen (previously Chief Executive Officer at Mastek) as CEO, of Europe and Americas.

We believe these measures are necessary to achieve revenue longevity as application-to-person SMS business will likely face pressure in medium to long term.

Click on the attachment to read the full report:

ICICI Securities Route Mobile Q4FY21 Result Update.pdf


This report is authored by an external party. BloombergQuint does not vouch for the accuracy of its contents nor is responsible for them in any way. The contents of this section do not constitute investment advice. For that you must always consult an expert based on your individual needs. The views expressed in the report are that of the author entity and do not represent the views of BloombergQuint.

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