Prabhudas Lilladher: Burger King IPO - A Play For The Long Haul  
Auto-rickshaws sit in traffic outside a Burger King restaurant, operated by Burger King Worldwide Inc. and the Everstone Group, in Mumbai. (Photographer: Dhiraj Singh/Bloomberg)

Prabhudas Lilladher: Burger King IPO - A Play For The Long Haul  

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

Prabhudas Lilladher Report

We believe Burger King has competitive advantages which make it well placed to capitalize on emerging opportunity with -

1. exclusive pan India master franchise of Burger King, second largest Burger brand globally

2. flexibility in tailoring menu to Indian tastes and preferences as well as promotions and pricing offers

3. fixed royalty at 5%

4. cluster based approach with faster scalability and operating leverage

5. high sales/square feet at Rs 31,093 and higher average sales/capex at 1.87 times

6. strong consumer proposition as a value brand with premium imagery globally and

7. targeting growing section of millennials given young population of India.

Click on the attachment to read the full report:

Prabhudas Lilladher Burger King India IPO Note.pdf

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