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Pharma Sector Check: Growth Is Back With A Lag; Marketing Overhead Reaches At Pre-Covid-19 Levels, Says Prabhudas Lilladher

Pharma Sector Check: Growth Is Back With A Lag; Marketing Overhead Reaches At Pre-Covid-19 Levels, Says Prabhudas Lilladher

An employee holds Ramipril capsules for a photograph inside a coating unit at the Lupin Ltd. pharmaceutical plant in Salcette, Goa, India. (Photographer: Dhiraj Singh/Bloomberg)
An employee holds Ramipril capsules for a photograph inside a coating unit at the Lupin Ltd. pharmaceutical plant in Salcette, Goa, India. (Photographer: Dhiraj Singh/Bloomberg)

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

Prabhudas Lilladher Report

Indian pharma market growth recovered in December 2020 to 8.5% after weak November 2020, due to festive season and fears related to lockdown.

The key reasons for growth in December 2020 (as from November 2020 onwards) are -

  1. Medial representatives back on field with full force and
  2. marketing activities reaching pre-Covid-19 levels.

Digital marketing continues to be an integral part of marketing activities, which actually started as a cost saving activity during lockdown.

Click on the attachment to read the full report:

Prabhudas Lilladher Pharma Sector Update.pdf

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