Pharma Sector Check: Growth Is Back With A Lag; Marketing Overhead Reaches At Pre-Covid-19 Levels, Says Prabhudas Lilladher
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Prabhudas Lilladher Report
Indian pharma market growth recovered in December 2020 to 8.5% after weak November 2020, due to festive season and fears related to lockdown.
The key reasons for growth in December 2020 (as from November 2020 onwards) are -
- Medial representatives back on field with full force and
- marketing activities reaching pre-Covid-19 levels.
Digital marketing continues to be an integral part of marketing activities, which actually started as a cost saving activity during lockdown.
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