Orient Electric: Premiumisation, Better Product Mix To Drive Growth, Says Dolat Capital 
Customers look at electric fans inside an Ocean Supercenter store. (Photographer Brent Lewin/Bloomberg)

Orient Electric: Premiumisation, Better Product Mix To Drive Growth, Says Dolat Capital 

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

Dolat Capital Report

Orient Electric Ltd. is a well-established player under the electrical consumer durables (ECD) and lighting space, being the largest exporter and manufacturer of fans in India.

The company has more than six decades of experience, with an extensive network of more than 125,000 retailers across the country.

The company has seen a strong growth over the past three years at compound annual growth rate ~12.6%, ECD business witnessed a CAGR of ~10.7% while lighting and switchgears business rapidly grew by ~18.3% CAGR due to lower base and now contributes to 27.7% of revenues.

Click on the attachment to read the full report:

Dolat Capital Orient Electric Initiating Coverage.pdf

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