No Encouraging Signs For Zee Entertainment, Sun TV Network - BARC Weekly Data: ICICI Securities
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ICICI Securities Report
BARC has released its viewership data for week-34 of CY21 (August 22 to 28).
Zee Entertainment Enterprises Ltd. and Sun TV Network Ltd. have promised to increase their investment in programming to drive higher viewership in Hindi and Tamil general entertainment channels, but we have not seen any encouraging signs for either of them.
Zee TV Hindi primetime viewership pie has not materially improved despite launch of two new shows; rather there has been incremental hurt from launch of KBC-13.
Zee performance in Tamil and Marathi GECs is disappointing though it has fared well in Bangla and Kannada.
Sun TV, as anticipated, lost viewership share in Tamil GEC primetime with fresh content from peers being aired post unlocking, while Sun TV failed to capitalise any from its gains.
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