Nirmal Bang: Consumer Durables Sector Check - E-Commerce, Small Towns, Up-Trading Aid Growth
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Nirmal Bang Report
We interacted with leading consumer durables brands, dealers and distributors as well as modern-retail chains to gauge the festive season sales trend for the sector.
Our channel checks suggest that the value growth for the industry was in healthy double digits, led by -
- strong surge in sales from e-commerce
- semi-urban areas continuing to outpace growth and
- revival in footfalls in metro cities.
Growth was broad-based across categories, with clear signs of up-trading. Growth could have been higher, if not for the supply constraints in many categories.
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