Nirmal Bang: Consumer Durables Sector Check - E-Commerce, Small Towns, Up-Trading Aid Growth
Customerslook at televisions at an eZone retail showroom in the Jayanagae area in Bangalore(Photographer Namas Bhojani/Bloomberg)

Nirmal Bang: Consumer Durables Sector Check - E-Commerce, Small Towns, Up-Trading Aid Growth

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

Nirmal Bang Report

We interacted with leading consumer durables brands, dealers and distributors as well as modern-retail chains to gauge the festive season sales trend for the sector.

Our channel checks suggest that the value growth for the industry was in healthy double digits, led by -

  1. strong surge in sales from e-commerce
  2. semi-urban areas continuing to outpace growth and
  3. revival in footfalls in metro cities.

Growth was broad-based across categories, with clear signs of up-trading. Growth could have been higher, if not for the supply constraints in many categories.

Click on the attachment to read the full report:

Nirmal Bang Consumer Durables sector - Channel Checks Update - 24 November 2020.pdf

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