Media Q1 Preview - Ad Revenue To Dip On Second Wave Of Covid-19: ICICI Securities
Customer monitor television and computer screens in a Paddy Power Plc. shop in London, U.K. (Photographer Simon Dawson/Bloomberg)

Media Q1 Preview - Ad Revenue To Dip On Second Wave Of Covid-19: ICICI Securities

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

ICICI Securities Report

We see Q1 FY22 ad revenue decline by 25-26% for Zee Entertainment Enterprises Ltd. and Sun TV Network Ltd. due to lockdown on second wave of Covid-19, fewer hours of fresh content and weakness in viewership share.

Besides, programming costs may rise for Zee Entertainment on rise in production cost on out-door shoots and movie investment.

Sun TV may see a marginal dip.

Multiplexes revenue will suffer from closure of screens. Multiplexes received rental waivers and concessions in FY21 and we need to see if they can re-negotiate the same.

Click on the attachment to read the full report:

ICICI Securities Q1FY22 Media Preview.pdf


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