Media Results Preview - Second Wave To Impact Q1 Performance: ICICI Direct
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ICICI Direct Report
The media sector, like most other sectors, faced the wrath of the Covid-19 second wave.
While broadcasters, on a depressed base, are likely to witness sharp ad growth on a YoY basis, sequentially, we expect the lockdown-led disruption and weak ad environment to result in a decline in ad revenues QoQ.
Multiplexes were the most impacted segment as the second wave led to virtual closure of theatres for the most part in Q1.
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