Media Results Preview - Second Wave To Impact Q1 Performance: ICICI Direct

A woman uses a remote control. (Photographer: Chris Ratcliffe/Bloomberg)

Media Results Preview - Second Wave To Impact Q1 Performance: ICICI Direct


BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

ICICI Direct Report

The media sector, like most other sectors, faced the wrath of the Covid-19 second wave.

While broadcasters, on a depressed base, are likely to witness sharp ad growth on a YoY basis, sequentially, we expect the lockdown-led disruption and weak ad environment to result in a decline in ad revenues QoQ.

Multiplexes were the most impacted segment as the second wave led to virtual closure of theatres for the most part in Q1.

Click on the attachment to read the full report:

ICICI Direct Media Q1FY22 Results Preview.pdf


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