Lux Industries: A Branded Play, Merger To Augment Potential—Anand Rathi Initiates Coverage
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Anand Rathi Report
With its healthy growth trajectory, we are upbeat on Lux Industries Ltd.’s long-term growth prospects for its strong brand equity, long-standing operations in innerwear and new launches.
Its extension to casual wear and women’s wear via the proposed merger would unlock synergies that would further propel growth.
Levering its expertise and superior product knowhow and intending to upgrade customers to premium products, it started focusing on increasing the proportion of premium products and launching higher average selling price brands and products.
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