Just Dial - Key Beneficiary Of Changing Digital Trend: ICICI Direct
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ICICI Direct Report
Just Dial Ltd. began operations in 1996 by offering local search services under the Justdial brand.
The company generates revenues from advertisers who list themselves with the company on various subscription and fee-based packages.
They pay fixed monthly or annual fees and can select from premium and non-premium packages.
We believe the company will be a key beneficiary of a shift of advertising to the digital medium.
This, coupled with the company’s launch of business-to-business platform will be a key revenue driver for the company in the long run.
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