Indian FinTech Industry - Buy Now Pay Later; How To Pick A Winner? Systematix
BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.
Systematix Research Report
We interacted with Lizzie Chapman, Founder and Chief Executive Officer of Zestmoney – a large buy now pay later (BNPL) player in India.
BNPL products are growing globally due to:
faster single-factor checkouts versus two-factor verification for other payment options,
lower marketing expense for marquee brands for order value uptick and
increased sales being offered to merchants.
BNPL is offered in three formats globally:
pay in three to four installment BNPL and
long tenor BNPL products.
30-day BNPL offers high touch customer engagement but low profitability and low take rates, leading to low volumes of Rs 1 billion per month.
Click on the attachment to read the full report:
This report is authored by an external party. BloombergQuint does not vouch for the accuracy of its contents nor is responsible for them in any way. The contents of this section do not constitute investment advice. For that you must always consult an expert based on your individual needs. The views expressed in the report are that of the author entity and do not represent the views of BloombergQuint.
Users have no license to copy, modify, or distribute the content without permission of the Original Owner.