ICICI Securities: Media 2021 Outlook - Low New Normal In Ad; Embrace Disruption

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy..ICICI Securities Report.Advertisement revenues were weak in FY21 due to Covid-19 and lack of fresh programming for more than a quarter through digital media gained traction during the same period.We expect television ad revenues to rebound in FY22E, but it could still be lower than in FY20.Further, Zee Entertainment Enterprises Ltd. and Sun TV Network Ltd. have lost viewership share, which would put pressure on realisation.Subscription revenues would face risk from the National Tariff Order 2.0 implementation.Zee Entertainment is aggressively investing in over-the-top platforms and may continue with it while Sun TV is yet to start investing..Click on the attachment to read the full report:.DISCLAIMERThis report is authored by an external party. BloombergQuint does not vouch for the accuracy of its contents nor is responsible for them in any way. The contents of this section do not constitute investment advice. For that you must always consult an expert based on your individual needs. The views expressed in the report are that of the author entity and do not represent the views of BloombergQuint. .Users have no license to copy, modify, or distribute the content without permission of the Original Owner.

ICICI Securities: Media 2021 Outlook - Low New Normal In Ad; Embrace Disruption

ICICI Securities: Media 2021 Outlook - Low New Normal In Ad; Embrace Disruption

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