ICICI Securities - Evolve 2.0; Revamped Strategy To Ensure Sustainable Growth: Axis Securities
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Axis Securities Report
We attended the Digital Day hosted by ICICI Securities Ltd. where the company spelt out its strategy to evolve as an agile, innovative, and digitally integrated financial services player wherein it can offer a unique value proposition to its customers.
The management has laid the roadmap for the medium-term – ‘Vision 2025’ to harness the vast financial services opportunity to drive growth led by changing demographics with increasing tech-savvy young customers and increasing financialisation of savings.
‘Vision 2025’ envisages the transformation of ICICI Securities from being a ‘one-stop-shop’ entity to a digitally integrated financial marketplace, and thereby achieve a market share of 10+% in new customer acquisition.
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