ICICI Securities Digital Day Takeaways- Building 'A Digitally Integrated Financial Marketplace': Motilal Oswal
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Motilal Oswal Report
ICICI Securities Ltd. hosted the second edition of ICICI Securities Digital Day to showcase the initiatives on building 'a digitally integrated financial marketplace'.
Here are our key takeaways from the interaction:
In the past couple of years, ICICI Bank Ltd.’s share in client sourcing has reduced significantly. A large portion of the remaining share has come from digital sourcing.
In Q1 FY22, nearly 60% of the clients acquired were below 30 years of age, and ~80% were from tier-II and tier-III towns.
While sourcing has surged, it has come with sharp improvement in the activation rate to ~70%.
Moreover, during this phase, ICICI Securities' cross-sell ratio has improved steadily to 1.8 times.
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