ICICI Securities - A Front Runner In Digital Initiatives, Says Motilal Oswal
BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.
Motilal Oswal Report
To get an update on the business and sectoral trends, we interacted with the management of ICICI Securities Ltd. Here are the key insights -
In FY20, incremental National Stock Exchange active client market share for ICICI Securities increased by approximately 225 basis point to 11.5%. However, the same has seen some moderation in FY21 year-to-date.
FY20 market share gain was aided by a higher focus on ICICI Bank Ltd.’s affluent, privilege and higher-end customer engagement initiatives, including new terms with the bank for activation.
While over 95% of the customer onboarding process was ‘phygital’ (physical plus digital) prior to the Covid-19 outbreak, the sudden lockdown impacted customer acquisition, where discount brokers were better placed.
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