ICICI Direct: Sun TV Q2 Review - Faster Ad Recovery, Digital Ramp-Up Key Ahead  
A viewer operating a television remote. (Source: flash.pro/Flickr)

ICICI Direct: Sun TV Q2 Review - Faster Ad Recovery, Digital Ramp-Up Key Ahead  

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BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

ICICI Direct Report

Sun TV Network Ltd.’s Q2 FY21 numbers were below our expectations as subscription revenue, although maintaining growth momentum, was lower than anticipated while advertisement revenue recovery was slower.

Ad revenues at Rs 245 crore, were down 27.3% YoY, as ad spends by corporates is yet to pick up fully post lockdown.

Subscription revenues continued to remain strong with growth of 13.7% YoY at Rs 427 crore.

Excluding-Indian Premier League revenue fell 8.1% YoY to Rs 711.2 crore.

Click on the attachment to read the full report:

ICICI Direct SunTV Q2FY21 Result Update.pdf

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