ICICI Direct: Mrs. Bectors Food IPO - Investment Rationale
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ICICI Direct Report
Mrs. Bectors Food Specialty Ltd. is one of the leading companies in the premium, mid-premium biscuits segment and the premium bakery segment in North India.
The company manufactures and markets a range of biscuits like cookies, creams, crackers, digestives and glucose under the flagship brand ‘Mrs Bector’s Cremica’.
The company also manufactures and markets bakery products in savoury and sweet categories including breads, buns, pizza bases and cakes under brand ‘English Oven’.
The company is the largest supplier of buns in India to reputed quick service restaurant (QSR) chains like Burger King India, Connaught Plaza Restaurants, Hardcastle Restaurants and Yum! Restaurants (India).
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