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ICICI Direct: Aditya Birla Fashion & Retail  ‘Flips’ The Play - To Deleverage Balance Sheet, Muscle Omni-Channel 

ICICI Direct: Aditya Birla Fashion & Retail  ‘Flips’ The Play - To Deleverage Balance Sheet, Muscle Omni-Channel

Flipkart’s application is displayed on a smartphone. (Photographer Brent Lewin/Bloomberg)
Flipkart’s application is displayed on a smartphone. (Photographer Brent Lewin/Bloomberg)

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

ICICI Direct Report

The pandemic has brought a definitive shift in consumer preference towards the e-commerce channel.

To align its strategy with a shift in consumer behaviour Aditya Birla Fashion and Retail Ltd. has partnered with one of India’s leading fashion online retailer Flipkart to fortify its online presence and capture market share in the digital retail space.

The deal includes preferential allotment of shares by Aditya Birla Fashion worth Rs 1,500 crore. In turn, this will enable Flipkart to own 7.8% stake in the company.

The cash inflows from the deal would support the company’s operations in a challenging demand scenario when physical retailers have faced the heat with store closures and weak discretionary demand.

Click on the attachment to read the full report:

ICICI Direct Aditya Biral Fashion Company Update.pdf

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