HUL’s Nutrition Portfolio Round-Up- Price Cut, New ‘Plus’ Range And Synergy Benefits: ICICI Securities
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ICICI Securities Report
In year-1 of GlaxoSmithKline Consumer Healthcare Ltd. integration (since April 2020), Hindustan Unilever Ltd. has undertaken multiple measures to drive growth - some of them being -
1. launch of 500gm pouch pack at 20% discount to existing 500gm refill pack,
2. newer premium variants (the ‘Plus’ range),
3. new consumer communication with focus on ingredients (‘milk, wheat, vitamins’ campaign) and
4. likely higher focus on sachets and other affordable packs (we reckon there is a market opportunity to launch a sub Rs 5 sachet as well).
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